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Download our free project brief template and example, and instantly create a brief for your project.
What is a project brief?
At its core, a project brief should communicate your project approach and the process your team will use to manage the project according to scope. Although a project plan is arguably the most important document created on your project, any good project starts with a project brief.
If handled with care and great consideration, a good brief should act as an agreement on project objectives, scope, major deliverables, milestones, timing, activities, process, and even resources needed to deliver your product. If you take time to create a good process around how your project brief is built, you can create a great plan that works for everyone.
How to create a project brief in 4 simple steps
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1. Understand the project brief purpose
If you’ve ever planned a road trip, you know you can’t map out your journey until you determine your destination. A project’s no different: You can’t hit the ground running—or even establish a plan for execution—until you know what the project entails. That’s where a project brief comes in.
While a project plan outlines how a project will get done, a project brief defines the who, what, when, where, and why, setting clear expectations for stakeholders on the front end. Think of it as the “true north” that keeps your project on track. Once work begins, you can use the project brief to help prevent scope creep and guide decisions all the way to completion.
Download our free project brief template and example, and instantly create a brief for your project.
What is a project brief?
At its core, a project brief should communicate your project approach and the process your team will use to manage the project according to scope. Although a project plan is arguably the most important document created on your project, any good project starts with a project brief.
If handled with care and great consideration, a good brief should act as an agreement on project objectives, scope, major deliverables, milestones, timing, activities, process, and even resources needed to deliver your product. If you take time to create a good process around how your project brief is built, you can create a great plan that works for everyone.
How to create a project brief in 4 simple steps
1. Understand the project brief purpose
If you’ve ever planned a road trip, you know you can’t map out your journey until you determine your destination. A project’s no different: You can’t hit the ground running—or even establish a plan for execution—until you know what the project entails. That’s where a project brief comes in.
While a project plan outlines how a project will get done, a project brief defines the who, what, when, where, and why, setting clear expectations for stakeholders on the front end. Think of it as the “true north” that keeps your project on track. Once work begins, you can use the project brief to help prevent scope creep and guide decisions all the way to completion.